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  <url>
    <loc>https://www.dorenho.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2017-08-19</lastmod>
  </url>
  <url>
    <loc>https://www.dorenho.com/portfolio/enablingvillage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503134001433-HXXLLJ9O4Y8RNCM62LMA/Enabling+Village+Presentation+for+Portfolio.010.jpeg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503125959084-21CRGMCFJ6PMZIDITFNG/Enabling+Village+Presentation+for+Portfolio.001.jpeg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503123303799-P5S3FP9H74VV38UYB2G0/P5+Heuristic+Evaluation.jpg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
      <image:caption>Summary of the heuristic evaluation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503127534849-FCUIZ2P8W2L1Y1YHWUMD/Enabling+Village+Presentation+for+Portfolio.004.jpeg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503129943102-4ZUNPU3HPISZ5RBNXFQH/Enabling+Village+Presentation+for+Portfolio.012.jpeg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
      <image:caption>At 90% confidence level, the mean time on task for the prototype of Solution 01 would be shorter than that of the current website. The line on each chart is the confidence interval = 2 x margin of error</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503304949651-WN1J37W4QAIDK55Z6SF6/User+Flow+-+Affinity+Mapping+-+CJM.jpg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503125140809-FZW4Z9FOO3PQWPJY115K/Customer+Journey+Map.jpg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503127706906-MIFREORZ8HWBVABCI1BN/Enabling+Village+Presentation+for+Portfolio.007.jpeg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
      <image:caption>This is a fully automated online booking system that could be accomplished in the longer term if funding, technical capability and management approval were given.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503129890461-HED2ZW0D94S51JDWR652/Enabling+Village+Presentation+for+Portfolio.011.jpeg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
      <image:caption>At 90% confidence level, the mean time on task for the prototype of Solution 01 would be shorter than that of the current website. The line on each chart is the confidence interval = 2 x margin of error.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503124995449-8ONYNHJ73C0CVU95FXQH/Persona+Anthea.jpg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503304971754-WF0THF26Z21OU17SG6EL/User+Flow+-+Affinity+Mapping+-+CJM+%281%29.jpg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503129639592-NU7N254QK0KNDLOPRMGJ/Enabling+Village+Presentation+for+Portfolio.009.jpeg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503126762852-9VKN6EOAP0T1X6L6W316/Enabling+Village+Presentation+for+Portfolio.003.jpeg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
      <image:caption>These high priority features are: to shorten booking form, to provide more visuals and information of the facilities, to arrange information better, to provide facility availability based on date and time (with a search filter function), and to introduce an online booking system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503127570504-Q45QFYXGYOSTBZFQ1SV4/Enabling+Village+Presentation+for+Portfolio.005.jpeg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
      <image:caption>Total waiting time for users could be reduced by providing facility availability based on date and time (with a search filter function), and allowing users to directly book available facility online without having to download and email booking form.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503125770953-HVHORJ4C7CZY3TGO6R57/User+Flow+-+Affinity+Mapping+-+CJM.jpg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
      <image:caption>We synthesised notes from our interviews and observations with an affinity diagram to uncover underlying our target users' motivations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503127660649-V76IZ867ABG7SOY3KKDE/Enabling+Village+Presentation+for+Portfolio.006.jpeg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
      <image:caption>This is the most technically feasible solution that could be done in a relatively short time. Total waiting time for users could also be reduced by a bit by allowing users to download booking form directly from the website without having to email and wait to receive booking form.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503125870514-XOTX018HL4Y70QT7PI8A/Enabling+Village+Presentation+for+Portfolio.002.jpeg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
      <image:caption>Users' needs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503127750617-ZVZF0LU31KWOS2A7GVVV/Enabling+Village+Presentation+for+Portfolio.008.jpeg</image:loc>
      <image:title>Portfolio - Enabling Village</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.dorenho.com/portfolio/popularonline</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502722653725-5PBINTWCCY3ZF58D9NI9/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502722784019-IV7URKVY2SI2ICN8ZBP6/Darren+Wee.png</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502722818458-ABGLMTU2T8P7IX2BALKG/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502723127373-Y04HIT2CKD0NV1KKZ2FB/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502722707597-SDVXS0BCYUT9QMNBJIZH/POPULAR.004.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
      <image:caption>Kinokuniya’s advanced search field is an edge over POPULAR’s lack of it because it helps users to find the book they want more easily. Furthermore, Kinokuniya offers exclusive member price that would better engage its members online.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502723040959-6SGSV61S80AFW2BJAVMF/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
      <image:caption>Users are encouraged to leave a review for the book they have purchased online by being rewarded with 15 POPULAR points (where $1 = 15 POPULAR points) upon review submission. The POPULAR points can be accumulated and go toward offsetting their future online order amounts. This can help to grow more helpful reviews for users such as Darren and Alice who rely on reviews to decide on purchase.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502682167338-CDH7F3WIHC2BPF0DA5CC/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
      <image:caption>According to the customer service, the retail book collection varies from store to store, and is only a subset of the more comprehensive online book collection, which is POPULAR’s entire book collection. Therefore, customers can enjoy greater variety of books on the web store than in the retail ones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502722865053-BUYS9P407W5KIMFZ665G/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502722940366-92JKCKSJHO2I71PTPJUY/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
      <image:caption>As a start, we have improved the visual appeal of the web store, and improved the placement of search field, cart and member login to more conventional spots (on the right). We also allow a display of greater minimum number of book title characters for more efficient browsing of books.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502722969012-KUF87R7YFPL3FC61D931/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
      <image:caption>The addition of advanced search button would allow users such as Darren to find the books they want more easily. Gift recommendations and curated lists would help users such as Darren and Alice to discover more variety of books easily.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502723071876-5QK2GSW8O3A74LBDS9P0/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
      <image:caption>If users cannot find the book they want from web store, they can suggest a book for POPULAR for future consideration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502722843152-Z8U71CTQPOCXEQ1XIU7E/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502682214440-ZTSX5S9NLEGTRCLP7CZ3/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
      <image:caption>During a 15-minute conversation, I observed that the customer service staff was rather unfamiliar with the online store policies and how it works and resorted to finding for information on the web store three times.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502722759187-TOG4DXOOSS0BWXAJ9GRI/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502722633661-9CUOQ2C463FVANWK2MNJ/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
      <image:caption>POPULAR Online falls behind in terms of website traffic for the past 3 months (May - July 2017).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502722730198-2500M9A4VGDEOJ8CIIDY/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
      <image:caption>Kinokuniya offers book recommendations based on the book customers are viewing, and the estimated dispatch date and stock status of the book, facilitating book discovery and ordering decision.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502722996951-8M2DOLYRQPHN7Z1U6HVO/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
      <image:caption>On the product page, we allow users to check the store stock status for users such as Darren who are very particular about their book purchases and want to check and buy books in good condition. Book recommendations can be provided based on what the user is viewing, helping him discover more variety of related genre books as well. One way that the recommendation algorithm can be done is with machine learning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502723023991-VRRKG1ZI60YY6U6IJ3DW/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
      <image:caption>Users can preview the first 4 and half pages of a book to better know what the book is about before buying, solving the needs of users such as Darren who are particular about their book purchases.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502722892705-464JEZ6FIJUMULG648M6/POPULAR.011.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
      <image:caption>These high priority features are: to allow users check store stock status, to provide book recommendations and curated book lists, and an advanced search field. They would address most of the users’ needs which are also the needs common to both personas. Addressing these needs would ease the users’ book research process on the web store and improve conversion rate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502722680951-AZFV7P6RKMLY96KIIDXS/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502682578502-48W3X5N5K0D8MKJR4AQJ/image-asset.png</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
      <image:caption>We synthesised notes from our interviews and observations with an affinity diagram to uncover underlying our target users' motivations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502723101184-GLLDGBGY9CRFY0Q0EXCA/image-asset.jpeg</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
      <image:caption>Keeping store stock status up-to-date would require updating store stock status online constantly.  Allowing users to suggest new books on web store would require reviewing and analysing these suggestions to decide whether to bring in new book collection, when, how much and how often to do so. For effective customer engagement online, encouraging users to leave reviews on web store goes hand-in-hand with responding to user feedback as appropriate, and would require monitoring of reviews to look for areas for improvement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502682115057-HD8SAZM9BVC8OL2EMJ9E/IMG_7502.JPG</image:loc>
      <image:title>Portfolio - POPULAR Online</image:title>
      <image:caption>Labels on several book shelves promoting online purchase with 10% discount on the first online order (and additional 10% off for POPULAR members).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dorenho.com/portfolio/ntuschoolofmae</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502905021402-7J1FK5ZH9KPGB60CYGXE/image-asset.png</image:loc>
      <image:title>Portfolio - NTU School of MAE</image:title>
      <image:caption>The new information architecture provides a faster and more user-friendly information access.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502770891386-DXVJWEH43QZ6QYU4Q76Z/Heuristic+Evaluation.jpg</image:loc>
      <image:title>Portfolio - NTU School of MAE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502958266856-X327NNDBKEQU16GZJUP3/image-asset.jpeg</image:loc>
      <image:title>Portfolio - NTU School of MAE</image:title>
      <image:caption>All participants agreed that the prototype was easy to use, and that they would use the site frequently. The majority of participants (83.3%) agreed that the prototype was well integrated, and that they felt confident using the prototype.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502959246772-BN6YG460568Z5PBQ67DP/Usability+Test+Prototype+Mark.jpg</image:loc>
      <image:title>Portfolio - NTU School of MAE</image:title>
      <image:caption>Users managed to find all of the right information on the prototype with the same amount of time. This is a drastic improvement from the current website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502765536695-SL6RQIRDC67Y7BZJ7909/Feature+Analysis+UMich+Engin.jpg</image:loc>
      <image:title>Portfolio - NTU School of MAE</image:title>
      <image:caption>Michigan Engineering website shows clear visual hierarchy of local navigation, breadcrumbs to see user location, featured contact person with profile photo (making it personal and a quick access to relevant contact info), and a compelling headline.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502777391434-8ZV81TDU471IJUYQ2A2V/image-asset.jpeg</image:loc>
      <image:title>Portfolio - NTU School of MAE</image:title>
      <image:caption>The dendrogram provides another way to quickly spot popular groups of cards, and to get a general sense of how similar (or different) the participants' card sorts were to each other. As there were fewer than 30 participants in this card sort, the best merge method was used to show how many percentages of participants agreed with parts of the groupings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1503118464940-3PT45F4Y0M06VE7QJIIB/Screen+Shot+2017-08-19+at+12.53.33.png</image:loc>
      <image:title>Portfolio - NTU School of MAE</image:title>
      <image:caption>Related links: "Why NTU?", "Affordability", "International Students" Contextual links:  "scholarships" in the body, and department/office contact information</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502708939396-ZKMIVAKXUFMCWIF3YQKJ/image-asset.png</image:loc>
      <image:title>Portfolio - NTU School of MAE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502765491892-SVNYOXYJLJK22IXM00IY/Feature+Analysis+JHU+WSE.jpg</image:loc>
      <image:title>Portfolio - NTU School of MAE</image:title>
      <image:caption>JHU WSE website shows clear call to action button to Apply and to Donate. It offers cascading hover drop-downs up to third level links to allow people to preview content found deeper in the hierarchy before clicking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502708964294-JMBTGTAMJ5OD5A1XDCG9/image-asset.png</image:loc>
      <image:title>Portfolio - NTU School of MAE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502708800855-VT24PB9RM7M419P2JT1H/image-asset.png</image:loc>
      <image:title>Portfolio - NTU School of MAE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502719005982-OGO0OIXNIP9WDVC7S5U0/image-asset.png</image:loc>
      <image:title>Portfolio - NTU School of MAE</image:title>
      <image:caption>R aw data collected for every page: navigation title, page name, URL, content hierarchy, file format, call-to-action, comments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/599106f1914e6bba68bd3762/1502770481414-VDVKYPX0L9O3YFA9NSEY/Usability+Test+Current+Mark.jpg</image:loc>
      <image:title>Portfolio - NTU School of MAE</image:title>
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